Oct 19, 2020

How champions virtually raised $25,000 for the American Cancer Society


The American Cancer Society North Region ran a peer-to-peer fundraising campaign that enabled their champions to raise $25,000 through their personal networks. 

We sat down with Lauren Gruber, Development Manager for Distinguished EventsIn this Jam Session (video below), we learn how leaning on their board of ambassadors allowed them to recently and successfully diversify their funds. In this specific campaign, their champion fundraisers are all personally connected to ACS’s mission and take a lot of pride in the fundraising that they do. 

In ACS’s recent peer-to-peer (champion) fundraising campaign, Lauren made personal GiveSmart sites for their board of ambassadors and volunteers. Prepping ambassadors and volunteers with the tools they needed set them up for success because the leg work was done – they just needed to start sharing using the text, email, and social templates that Lauren also prepared in advance.  

As the champions set off, and the peer-to-peer fundraiser was underway, Lauren found a standout champion, Rob, and shared his progress as an example for the other fundraisers. Rob’s company normally sponsors a table at their gala, to which he brings 10 guests. This year, Rob expanded his reach 5x by recruiting 50 new donors for this peer-to-peer fundraising campaign!  

Peer-to-peer fundraising is included in GiveSmart’s software package, so there’s “nothing to lose,” said Lauren about running a champion campaign.  


Champion fundraisers and where to find them
Webinar: engaging champions for your cause
#OutsideTheRoom Customer Success Series


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County