Oct 6, 2021

“Fundraisers Wrestling With Tech As Giving Plows Forward”

fundraisers-wrestling-with-tech-as-giving-plows-forward-the-nonprofit-times

This image and article featuring Brandy Keller, Vice President of Product at Community Brands, originally appeared in The Nonprofit Times on October 5, 2021. An excerpt is below.

“…’Organizations are coming out of a pandemic, and many people are mentally preparing for a return to more normalized giving behavior,’ Keller said. ‘It’s a great opportunity for organizations to look internally and examine how they can partner with their vendors to maximize donor relationship management as well as other fundraising tools. There’s a lot of opportunity to look more closely at predictive analytics, donor modeling, getting those deeper insights that go beyond static reports and historical trends.’…”

To read the article in its entirety, please visit here.

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