Donor Data

Industry news and trends to keep you moving forward.

Recent posts


August 16, 2021

Empowering your baby boomer donors

If you run a nonprofit organization, it’s wise to set your sights on baby boomer…

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Egyptian pyramid
April 2, 2021

The Fundraising Pyramid and the Donor Life Cycle

Find Your Supporters Wherever They Are! The fundraising pyramid is a traditional starting point for…

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January 11, 2021

How to calculate net gain from your nonprofit event

With in-person events off the table — at least for the time being — many nonprofits have switched…

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December 16, 2020

5 Ways to Use Silent Auction Data for Successful Fundraising

At GiveSmart, we see thoughtful and creative fundraisers think #OutsideTheRoom, at every opportunity they have….

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google analytics
September 1, 2020

Complete guide to using Google Analytics for nonprofits

Nonprofits are strategizing ways to improve their digital presence and reach donors online, most turning to Google Analytics to achieve their goals. This guide gets you started.

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May 13, 2020

Tips for emailing your donors

Emailing your donors, much like calling and texting, requires some forethought. It’s important to look at reports. If your email open rates are low then it’s probably a good idea to refresh your messaging so that next time you’re heard…err, read.

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January 20, 2020

When it comes to charity events…millennials vs. boomers

When it comes to charity events, there are a few notable differences among preferences and giving patterns between millennials and boomers. Whether you’re looking to deepen your understanding of your donor base, or working harder to recruit a new group as future donors, the following highlights might be of interest.

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October 1, 2019

You asked, we answered. Turn Data into Donations Q+A

We hosted a webinar, Turn Data into Donations, in September. You can download the full recording of the webinar here. We didn’t have time to get to all of the questions that participants submitted through the chat, so here are the answers…

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August 20, 2019

Millennials and the future of fundraising

Millennials are one of the most analyzed generations. As baffling as we are to some, we’re on a mission to improve our communities, connect with one another, speak out about mental health, clean up our oceans, reduce waste, and source things ethically. So, where’s it all headed?

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August 6, 2019

How to Manage Your Donor Database

Charitable giving is on the rise. In 2017, people gave more than $410 billion to…

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donor data
July 31, 2019

The 4 Most Effective Donor Data Management Techniques

Managing donor data can be a laborious and time-consuming project. Follow these data management techniques to collect, organize, and use your data in a way that benefits all of your donor relationships and guarantees more effective fundraising campaigns.

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Donor Segmentation
October 8, 2018

Donor Segmentation: Why it Matters and How to Use it

Data has many uses in the nonprofit world and beyond. Segmenting your donors and catering…

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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County