Industry news and trends to keep you moving forward.
Nonprofits are strategizing ways to improve their digital presence and reach donors online, most turning to Google Analytics to achieve their goals. This guide gets you started.
Emailing your donors, much like calling and texting, requires some forethought. It’s important to look at reports. If your email open rates are low then it’s probably a good idea to refresh your messaging so that next time you’re heard…err, read.
When it comes to charity events, there are a few notable differences among preferences and giving patterns between millennials and boomers. Whether you’re looking to deepen your understanding of your donor base, or working harder to recruit a new group as future donors, the following highlights might be of interest.
We hosted a webinar, Turn Data into Donations, in September. You can download the full recording of the webinar here. We didn’t have time to get to all of the questions that participants submitted through the chat, so here are the answers…
Millennials are one of the most analyzed generations. As baffling as we are to some, we’re on a mission to improve our communities, connect with one another, speak out about mental health, clean up our oceans, reduce waste, and source things ethically. So, where’s it all headed?
Managing donor data can be a laborious and time-consuming project. Follow these data management techniques to collect, organize, and use your data in a way that benefits all of your donor relationships and guarantees more effective fundraising campaigns.