Apr 11, 2022

Boost Earth Day Fundraising 

Asian male hiker using laptop on the top of mountain.

People have celebrated Earth Day on April 22 every year since 1970. While environmental organizations still use this holiday to raise awareness about conservation and sustainability more than four decades later, earth day fundraising has changed dramatically. There is now technology available for organizations to amplify their voice with features like text-to-donate, silent auctions, instant buy items, and much more! 

Check out how these organizations are getting creative through GiveSmart’s technology features: 

Boston Harbor Now 

Boston Harbor Now’s mission is to ensure that Boston Harbor, its waterfront and Islands are accessible and inclusive and that these special places are properly adapted to the risks of climate change. They are proud to serve as the legislated non-profit partner of the Boston Harbor Islands National and State Park and the city’s partner for the Boston Harborwalk. 

To learn more, please visit our website at https://www.bostonharbornow.org/  

Campaigns to check out: 



Flint River Watershed Coalition 

Founded in 1998, Flint River Watershed Collection represents individuals, businesses, community organizations, and local units of government partnering to protect, promote, and improve the Flint River and its watershed. These partnerships, paired with public education, scientific projects, and community involvement, seek to ensure a healthy, vibrant, and active Flint River watershed for all.

To learn more, please visit our website at www.FlintRiver.org or follow us on social media at Facebook.com/flintriverwatershed. 

Campaign to check out:  https://flintriver.org/about/membership/ 

Grades of Green 

Grades of Green’s mission is to educate and empower students to take action and lead environmental change. For over 13 years, Grades of Green has globally provided students and teachers with the project-based programs, mentorship, resources, and hands-on leadership training they need to discover their passion and turn it into environmental action. Through our award winning, innovative program pathway, we engage, educate, and empower students to take action and achieve measurable results in their schools and communities today, while developing the skills and drive to lead future environmental change. Please donate  to ensure all programs and mentorship are able to be provided at no cost to students, their parents, or schools. 

We have grown to educate and empower more than 670,000 students in 27 countries to take-action and care for our environment.  Meet some of our rockstar Student Eco-Leaders and learn about their transformational work to create a greener and healthier planet for us all in last year’s Climate Solutions Campaign Report. 

Campaign to check out: https://mastequila.givesmart.com  

Grow it Green 

With our farm-based education programs, nearly 3,000 students aged Pre-K to college typically visit The Urban Farm each year. We make student connections to where food comes from covering topics including plant science, nutrition, and environment. Outdoor experiential learning is essential for creating positive food memories, while sparking curiosity and exploration for young minds. The earlier children are introduced to the taste of fresh foods including vegetables, the more impact on their long term health. Families need support to grow up healthy eaters. In 2022, we have so many schools, youth groups and scout groups reaching out ready for us to return in the classroom and coming back to the farm!  

To learn more about Grow it Green, please visit: https://www.growitgreenmorristown.org/our-reach  

Campaign to checkout: https://seedlings2022.givesmart.com  

Looking to help save the planet like these organizations? Check out these tips and let us know how we can help. Request a demo and learn more today! 

Build awareness and collect donations 

Since 1970, the environmental movement has expanded to celebrate Earth Week, which is held from April 21-25 each year. We can all use this time to discuss issues like clean energy, recycling, sustainability and protecting endangered species of plants and wildlife. With the increased focus on environmental issues during April, it’s the perfect time for organizations to use mobile fundraising and communication to build awareness and collect donations in support of conservation efforts. 

three phone screens with earth day donation screens

Use mobility to spread the word about Earth Day initiatives 

In the past, conservation groups had to rely on word of mouth and traditional advertising and fundraising channels to raise awareness about significant environmental issues that affect us all. As the population continues to grow, societies will need to find renewable resources, and Earth Day aims to give groups a platform to highlight the importance of these issues. What if you could reach a higher number of active donors through the most accessible channel available today? Communicating through mobile technology is one of the best ways to build donor relationships. 

Girl sitting outside writing

Smartphones offer conversation groups a highly efficient way to get donations. 

Mobile fundraising is the perfect way to take advantage of the added awareness from Earth Day to gain new supporters and encourage repeated donations from existing contributors. You can send text messages, which are more likely to be read than nearly any other form of communication. This can boost engagement throughout the year – not just during the time around Earth Day. Text message donations are a great way to fund protection efforts for endangered species or fuel nonprofit events. Give contributors the option of subscribing via mobile to build your donor list in person. In fact, a fundraising thermometer (see below) can increase participation at events.  


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County