Dec 21, 2018

2018 fundraising trends

2018 fundraising trends

The way donors give is ever-changing. Between technology, local trends, work schedules, and social calendars, nonprofits need to adapt to their donors’ lifestyles to make giving easy and accessible. In 2018 GiveSmart ran upwards of 8,000 fundraising events across the U.S. and helped our charity partners raise more than $600 million. We got our team together to reflect and discuss fundraising trends we saw at events this year.

GiveSmart saw more competitions involving text-to-donate or pledge moments in 2018. Instead of just texting a donation, organizations played into the ability to give as much as guests would like over text, thus creating fun competition and collecting smaller donations that may not have been collected otherwise. Some of the competitions included things like the last donation to come through at the called time wins a bottle of champagne, or the table that gives the most wins a prize.

Alas, tickets to Broadway’s hit of the decade! Hamilton shows no sign of losing steam as a popular auction item because tickets are still pricey and hard to come by. If you’ve seen Hamilton you understand why it’s so popular, but exactly how well does it perform in auctions? We did a little digging, check it out here.

This year GiveSmart saw more artists onsite at events to discuss their processes and work. Bringing artists to events adds a personal touch that overall helps increase the bid prices for the pieces or experiences that are up for auction. The artists ranged from jewelers, painters, potters, sculptors, photographers, to chefs, dancers, and musicians.

Pay-to-play games are a fun, low-cost way to bring in extra revenue at events. Games also provide entertainment and have high participation rates among guests. In 2018 we saw the popular wine pull, 50/50 raffles, wheelbarrows of cheer, heads or tails, cornhole tournaments, and lottery scratch-off trees.

GiveSmart’s Seating Management tool was a favorite feature among clients running fundraising galas this year. Admins can drag-and-drop names from the guest list directly into their labeled table, preview menu choices and seating requests, and adjust table sizes to fit their events. It’s designed to help event committees seamlessly integrate their guest list with table assignments, helping teams stay organized and flexible up until event day.

Events that were hosted in bigger cities, typically Thursday–Saturday, had an increasing number of after parties. Socializing is becoming more important to fundraising events, and after parties are a great way for donors to build a community with people who support a common cause. After parties also benefit event committees because guests leave the event promptly, making for a quicker wrap-up of the evening.


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What our clients say

We needed a platform to make sales online and to track and display ads for our sponsors. GiveSmart was perfect. We ended up making close to $15,000 more than we had hoped for. Definite better ROI than we anticipated. The interface is easy to use and provides plenty of options to get help if needed.

Michelle M.

The Rotary Club of South Whidbey Island

Using GS has created ease in auction bookkeeping, payments, and generating post-event thank you/tax letters. While we were online during COVID, our interactions with our GiveSmart via phone, email, and zoom were seamless. A representative always got back to us within the day. I would recommend GiveSmart to anyone doing a large online event.

Julie G.

MicroFinancing Partners in Africa

GiveSmart is highly flexible - you can use it for [a] simple registration and check-in, to full-scale galas with complex order forms, onsite upsells, live auctions, seating management, and more.

Jamie F.

Hope Chest for Breast Cancer

GiveSmart is easy to use and ideal for virtual events and can be used for in-person events to manage the silent auction, seating charts, and check-in to the event. Being able to use the platform for unlimited events within the contract year is very useful and being able to add other users and volunteers for different levels of access is helpful as well.

Dawn L.

Literacy Coalition of Palm Beach County