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Increase Attendance at Your Next Event
Increase Attendance at Your Next Event

It’s stressful when your guest count isn’t looking how you want it to before an event, but there are a few last-minute things you can do to help increase attendance. Utilize social media and your personal network, and encourage others connected with the organization to spread the word! 1. Share on social media.  Social media…

Attracting and Retaining Millennials as Donors and Volunteers
Attracting and Retaining Millennials as Donors and Volunteers

To grow your organization, you need to focus on attracting and retaining younger constituents. Many organizations disregard younger audiences, but these groups are growing in both size and income, and are valuable assets to nonprofit organizations. Millennials who haven’t quite kicked off their careers still want to give back and can do so with their…

How to Create and Use Donor Personas
How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may not have a buyer per se, but you do have a donor. And it is just as important to create a Donor Persona. A buyer persona, and in turn…

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