22 Oct Essential Steps for a Text-to-Donate Campaign
Text-to-donate is successful for your organization because it increases reach, collects donor data, raises money, and is executed on all devices. Keep the following tips in mind, and watch the money texts roll in!
What is text-to-donate?
Text-to-donate is a mobile fundraising tool using text messages to collect donations from donors’ mobile devices. These campaigns are effective because text messages have a 99% open rate! Donors are usually active on their phones, and this high open rate leads to increased donations. Many organizations will set up text-to-donate campaigns for an event, or as a way for donors to easily give year-round.
How to implement a successful text-to-donate campaign:
- Keyword: have a simple and memorable keyword. PAWS Chicago, an animal welfare organization, hosts an annual beach party and uses “BeachParty” as their keyword. The keyword is easy to remember because it’s also the name of the event.
- Display: make sure guests can easily find the keyword and number they need to text in order to make a donation. You can put the information on your event program, on tables, and/or on a digital display at the event. One of the benefits of using text-to-give is that your campaign doesn’t have to be tied to an event! You can display the keyword in other areas too. Read more about those in 3-5.
- Social Media: to collect donations from guests who can’t make it to your event, or donations for a virtual fundraising event, spread the word about your text-to-donate campaign on social media. The Philadelphia Flyers Charities use Twitter to reach donors anywhere, as seen in this tweet:
- Email: another way to reach donors on their phones is via email. You can inform donors of the upcoming campaign and ask them to pre-register with their cell phone number so they will receive alerts when the campaign starts. Pre-registering donors with their cell phone numbers also allows you as an organization to collect their contact information and text them with key information.
- Direct Mail: lastly, you can send information about your text-to-donate campaign in your organization’s direct mail campaigns. Similar to sending the information via email, you will be able to pre-register donors and begin collecting contact information. Be sure to include the keyword and number to text!
Why use text-to-donate?
- Increased participation: Using text-to-donate makes collecting donations easy. Through GiveSmart, you can provide pre-set donation amounts and the option for guests to give any amount they’d like. This is a great opportunity for anyone in the room to give what he/she/they can, ensuring that everyone feels included.
- Confidential: When utilizing text-to-donate during an appeal moment, guests can give discretely, large or small. These donations will all contribute to the rising thermometer (if applicable) on the display screen, saving some donors the discomfort of standing up and waving a paddle.
- Quick Payment Processing: Don’t worry about when you’ll be able to see the donations you receive in your bank account. Payment processing is quick and funds are in your organization’s account in as little as one business day of closing the payments and processing the credit card information. This quick processing time allows you to execute your fundraising promises sooner!
- Collect Donor Data: When donors register to text-to-donate, you can collect their name, email address, physical address, credit card information, and more. This allows you to stay in contact with donors after the campaign ends!
- Easy to thank donors in a timely manner: Set up your text-to-donate campaign to automatically text donors a customized “thank you” message after you receive their donation. You can also use the contact information you collect to send a more personalized message to donors after the event, keeping your organization at top of mind.
- Higher success rate: One of the reasons why text-to-donate is so successful is because of the high open rate with text messages. SMS text messages have a 99% open rate. There is no other form of marketing that is that Capitalizing on this trend with a text-to-donate campaign will increase responses, increasing donations.
If you want to learn more about text-to-donate and related services, view our 2018 Fundraising Trends Webinar where we discuss the predicted increase in texting donors and text-to-give campaigns as well as answer questions about how you can implement these services.
Text-to-donate can be successful for your organization for many reasons: it increases your reach, collects donor data, and raise money and can be executed using a variety of platforms. Keep these tips in mind and you will be able to execute a lucrative text-to-donate campaign!