Archive for Nonprofit Category

Donor Segmentation: Why it Matters and How to Use it
Donor Segmentation: Why it Matters and How to Use it

Data has many uses in the nonprofit world and beyond. Segmenting your donors and catering marketing towards the different segments enables organizations to increase donor retention and donations! Why does donor segmentation matter? There are times each day when you tailor what you say, and how you say it, based on the person you are…

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